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PREVIOUS WORK
Achieving Goals
INTEGRATED EVENT MARKETING CAMPAIGN
October 2022
With dual goals of lead gen and progression at this national event, I created emails, website copy, print invitations, post-event blog, and micro videos. Results included:
USD 91 million in open pipeline from registered accounts
225 Marketing Qualified Leads (MQLs)
USD 1.1 million marketing-influenced pipeline from event
Top performing Marketo email with 37% open rate
BRAND SOCIAL MEDIA GROWTH
November 2019
With this project, I was charged with growing brand awareness in social media. I built this strategy, presented it tothe CMO and trained marketing, brand, sales, and product departments. Results within one year included:
Drove 110% growth in customer experience ratings
Doubled web visits from owned social
Grew Lin
PRESS RELEASE
August 2023
This project focused on gaining press attention for a new leader joining the organization. I wrote the press release and quotes, and coordinated distribution with the Board, social media team and internal employees, as well as external sites. Results included:
Ran in 150+ independent news publishers
19% engagement rate on LinkedIn post
Increased website traffic for 24 hours post-release
Get in touch today for a consultation.
PREVIOUS WORK
Achieving Goals
TECHNOLOGY ACQUISITION AND TRAINING
March 2001
NEW PRODUCT INTRODUCTION
March 2001
PROCESS AUTOMATION
March 2001